Certificate in Business Data and Analytics

Understanding the Managerial Implications of Using Big Data and Analytics 



November 3 & 4, 2016



As data and the use of data continues to change the business landscape, now is the time to position yourself and your organization to be more competitive by putting the vast amount of information to work. Effectively managing data requires the ability to harness the immense volume of data and the quick influx of new information available, accurately determine the quality of the data collected, and understand how the data should be applied to the business process.
With all the buzz surrounding “big data,” the real excitement lies in the opportunity to better leverage the vast amount of data and information that a company has access to, and in understanding which tools and techniques are best for the organization. The Certificate in Business Data and Analytics (CBDA) Program is taught by thought leaders and experts in the area of business information systems from the top-ranked Paul Merage School of Business at UC Irvine, and provides participants with the knowledge and tools needed to take full advantage of the information and resources available to make their organizations more competitive.


Participant Profile


  • Middle to high-level managers and executives tasked with identifying and interpreting industry and company specific raw data for use in gaining a competitive advantage.
  • Individuals with little to no computer science background who want to gain insight into how best to utilize data and data analytic tools/techniques for their organization


"The use of big data will become a key basis of competition and growth for individual firms. From the standpoint of competitiveness and the potential capture of value, all companies need to take big data seriously."                                                              

                                                                                                            - McKinsey Global Institute 2011



Program Content Includes





´╗┐Program Faculty



Vijay Gurbaxani, Ph.D.

Taco Bell Endowed Professor of Information Systems and Computer Science

Director, Center for Digital Transformation

The Paul Merage School of Business, University of California, Irvine


Learn about Vijay Gurbaxani, Ph.D.


View Competing With Analytics Intro Video:





Vidyanand Choudhary "VC", Ph.D.

Associate Professor, Information Systems

The Paul Merage School of Business, University of California, Irvine 


Learn about Vidyanand "VC" Choudhary, Ph.D.


View Data Mining Methods Intro Video:






Sanjeev Dewan, Ph.D.

Professor, Information Systems

The Paul Merage School of Business, University of California, Irvine


Learn about Sanjeev Dewan, Ph.D.


View Web, Mobile, and Social Media Analytics Intro Video:






Padhraic Smyth, Ph.D.

Professor, Department of Computer Science

Director, Center for Machine Learning and Intelligent Systems

University of California, Irvine


Learn about Padhraic Smyth, Ph.D. 




Program Dates & Registration



November 3 - 4, 2016

Thursday & Friday

8am-5pm, plus networking opportunities


The program is conducted over two full days on the UC Irvine Campus.


Program registration: $1,995

Includes course materials, meals, valuable networking opportunities, parking permits, and

UC Irvine certificate of completion


Preferred pricing opportunities available to organizations who register 4 or more individuals





Contact us to learn more:


For questions or to join our interest list for program updates, please contact: 

The Office of Executive Education: ExecEd@merage.uci.edu or 949.824.6610



 Offered in partnership with

The Paul Merage School of Business

Center for Digital Transformation (CDT)






About the Office of Executive Education 


The Office of Executive Education is the continuing education component of The Paul Merage School of Business at UC Irvine. Our office provides ongoing quality management education to leaders in organizations faced with complex problems in rapidly changing, multi-cultural, technological, and competitive environments. We design specialized programs of study that enable participants to increase their management education and skills to stay on the cutting-edge of business.


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