Strategic Issues in Management Series (SIMS)
Forward-thinking seminars geared toward managers and administrators who want to sharpen management skills and enhance their careers.
The Strategic Issues in Management Series (SIMS) provides today’s executives and managers with an opportunity to both update and broaden their business skill set and knowledge. World-class faculty from the Merage School and the business community conduct highly interactive seminars designed to address today’s most pressing management needs.
Each SIMS session take place on a Wednesday morning and start with a breakfast and networking opportunity. Sessions are held on the UC Irvine campus in executive classrooms using the latest teaching technology.
- Gain practical tools and techniques today – apply them tomorrow!
- Network with peers in a dynamic classroom setting
- Learn new approaches and perspectives from our world-class faculty and fellow participants
Space is limited.
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3/13/13
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Professor
Mary Gilly
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4/10/13
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Professor
Vijay Gurbaxani
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6/12/13
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Dr. Nicholas Vitalari
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Session Schedule - Wednesdays
7:15 - 8:00am - Breakfast and Networking Opportunity
8:00 - 11:00am - SIMS Session
REGISTRATION PRICING*
General Public
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Alumni &
Friends of the Merage School
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Each Session $150
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Each Session $125
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*Note: Registration prices include the breakfast and networking opportunity and the SIMS session. There is a separate cost for parking on the UCI campus which is not included in the program registration fees.
After you have successfully registered for the session, information including parking instructions and directions to campus will be sent to you about 1 week prior to the session date.
Topics offered vary from year to year and we continue to evaluate the addition of new topics.
 Please e-mail or call Lynette Albovias 949-824-0523 for questions and to be added to our e-mail distribution for future program offerings.
Wednesday, March 13, 2013
Building Your Brand
Presented by - Professor Mary Gilly
Most new products fail. Most new product introductions in any one year are brand extensions, that is, new products using an established brand name. Does this mean a brand extension is a bad bet? Not necessarily. Businesses build their brands by offering extensions that benefit from their existing brand's positive associations and awareness in the marketplace. Such brand equity through association can offer real advantages over introducing a new, unknown brand. And, extensions can enhance the parent brand as well as the new product offering. But, there are risks, such as cannibalization and consumer confusion. How do you choose a brand extension to maximize its chance of success? Join Mary Gilly for a robust and pragmatic discussion of brand building and learn how to minimize the risks and enjoy the rewards of brand extensions.
Professor Mary Gilly
Dr. Mary Gilly is a Professor of Marketing for UC Irvine’s Paul Merage School of Business and is an expert in marketing, with an emphasis on services marketing, customer service, internal marketing and e-commerce quality. Her research is focused on the indirect and often unintended consequences of marketing actions. She conducts her research in a variety of organizations, such as hospitals, quick-service restaurants, high-tech firms, and small retailers. Current projects include a study of household decision-making at a distance via new technologies, consumer compliance with debt management services, and the phenomenon of consumer generated advertising. Two of her research grants funded by the National Science Foundation have focused on older Americans’ use of the Internet. Her research findings have appeared in the Journal of Marketing, the Journal of Consumer Research, California Management Review, and
the Journal of Retailing and she has made nearly 30 presentations on marketing to colloquia and conferences held across the United States, and internationally. She has co-chaired conferences and served as an officer in the American Marketing Association. She is currently Academic Director for the Association for Consumer Research, and is a member of the American Academy of Advertising. Dr. Gilly received her PhD from the University of Houston, her MBA from Southern Methodist University and her BA from Trinity University.
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Wednesday, April 10, 2013
Creating Value Through Digital Economics: Driving Innovation with Big Data
Presented by - Professor Vijay Gurbaxani
Today, companies have access to more data than ever before, making it paradoxically easier but more vital than ever to drive innovation and productivity…but few are ready with the technology, analytical tools, human capital, or business models necessary to realize its potential. Research shows that companies characterizing themselves as data-driven significantly outperform peers on objective measures of financial and operational results. Becoming a data-driven company isn't easy. It requires transformative strategic vision, change in culture, new skills, and leveraging the complementary capabilities of technology, data, and analytics. Participants will learn and discuss strategies for leveraging the digital economy’s assets to better understand a business and its customers and translate the resulting insights into improved business performance.
Professor Vijay Gurbaxani
Dr. Vijay Gurbaxani, Taco Bell Endowed Professor of Information Systems and Computer Science and Director of the Center for Digital Transformation at UC Irvine’s Paul Merage School of Business, is an expert in the economics of information technology. His research, teaching and consulting interests are at the nexus of business strategy and information technology. He focuses on developing and evaluating business-driven technology strategies, on conducting a comprehensive analysis of investment decisions in information technologies, and on assessing sourcing options for information services. Key elements in his approach are an integrative perspective that considers the role of information technology in the broader context of the firm’s business and operating models, a focus on the importance of the alignment between business and information technology strategies, and a comprehensive understanding and
application of the underlying economics of information systems. He has consulted for and provided research expertise to many organizations, including Fortune 500 companies, technology service providers and leading consulting firms.
Dr. Gurbaxani has taught in numerous executive education programs and is a frequent speaker at industry conferences. He was awarded the Andersen Consulting Outstanding Faculty Award and the Corporate Partners Faculty Fellowship and has an active research program supported by funds from the National Science Foundation and from industry. He is the author of a book on information systems management, and has published numerous articles and management reports in his areas of specialization. Dr. Gurbaxani received Master’s and PhD degrees in Business Administration from the William E. Simon Graduate School of Business Administration, University of Rochester, New York. Dr. Gurbaxani received an integrated 5 year Master’s degree in Mathematics and Computer Science from the
Indian Institute of Technology, Bombay.
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Wednesday, June 12, 2013
The Elastic Enterprise: Being Fast, Flexible, and Fiercely Competitive
Presented by: Dr. Nicholas Vitalari
A new breed of enterprise is transforming the business landscape. They are fast, flexible, and fiercely competitive. They have moved beyond the 20th Century industrial-era enterprise model. Among their growing kin are high tech companies like Amazon, Apple, Google, Facebook, Qualcomm, Tesla and Samsung, but also global brands like Proctor & Gamble, Ford, Deere, Nike, GE Aviation, BorgWarner and Caterpillar. They are elastic enterprises.
This workshop is designed to introduce you to the latest tactics, tools, and strategies used by a growing number of leading companies to succeed in the 21st Century. The goal is get you started on building new elasticity into your customer relationships, business strategies, operations, and digital technologies.
This workshop will cover three critical areas:
1) Understanding Elasticity. What makes an enterprise elastic? What new techniques and tools make it possible now? Why is elasticity particularly important for competitive advantage in the 21st Century?
2) Assessing Elasticity. How do you find sources of elasticity in your company? What is your elasticity quotient? How do you compare to other companies and to elastic enterprises? What to look for and how to find the best places to begin.
3) Building a Roadmap. The pursuit of elasticity must be purpose driven. Using timelines from leading companies, Dr. Vitalari will discuss strategies, key milestones, change management issues, investment guidelines and timeframes to craft your own roadmap.
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Dr. Nicholas Vitalari
Nick Vitalari, PhD is an author, educator, entrepreneur and executive. His unique background led him to serve as a corporate executive, professor, advisor, analyst, and as a public servant in local government. He is the founder and managing principal of Elasticity Labs, a research, education and advisory firm that helps companies to build new levels of elasticity into their strategies and operations. He is an advisor and senior fellow at the Center for Digital Transformation at The Paul Merage School of Business at UC Irvine and is a thought leader in residence at Executive Networks. Previously Dr. Vitalari was a tenured professor of management and computer science at UC Irvine and an associate dean for research. His lifelong passion is to learn, help others to learn, create conditions for individuals to thrive, and make enterprises more effective. His recent book with Haydn Shaughnessy, The Elastic Enterprise, describes how a growing number of companies operate with unprecedented flexibility and have dramatically altered the competitive landscape. Elastic enterprises lead with a new soul, new strategies and new structures well suited for growth in the twenty-first century. He has published three other books and numerous articles in professional journals and his work has been covered in the Wall Street Journal, Los Angeles Times, Psychology Today and other media.
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SIMS TESTIMONIALS
“The Strategic Issues In Management Series offers a refreshing approach to relevant business topics and the dynamic structure of the sessions provides participants with a unique arena to pool points of view and share sound managerial experience in various sectors. Additionally, we were most impressed with the excellent design of a customized Executive Education program for the Palace Entertainment management team that resulted in a promptly, well organized and carefully conducted training that addressed key issues perfectly connected with the day-to-day business situations within our company.”
Fernando Eiroa
President & C.E.O.
Palace Entertainment
“The Strategic Issues in Management Series at UC Irvine’s Paul Merage School of Business have provided a welcomed resource of knowledge and training to accent our in-house learning programs. The presentations are first rate and provide the broad understanding of the convergence of a multitude of decisions made by leaders in everyday business.”
Dan Trautmann
Director, Human Resources
Panasonic Avionics Corporation
“The SIMS sessions provide theory and exercises to strengthen skills needed for effective decision making, particularly important due to budgetary constraints. Sessions also provide hands-on strategies to improve collaboration and negotiation skills as well as in-depth information regarding effective team dynamics, critical to providing core response activities to address emerging events.”
Elisabeth J. Gonzalez, Ph.D.
Epidemiology & Assessment Program Manager
County of Orange Health Care Agency
“I had the opportunity to attend several sessions of the Strategic Issues in Management Series. I found the topics selected interesting and very relevant to the times and also the needs of my business. The subject matter was presented in an interactive manner by well prepared and up-to-date faculty. I looked forward to those special Thursday afternoons of interacting with professionals from other industry segments and learning from their different perspectives.”
Rahul Vir
General Manager
Marriott International – Irvine Marriott Hotel
"The University of California Irvine's Paul Merage School of Business' Strategic Issues in Management Series was a wonderful supplement to my corporate training and the classes keep me current on issues. The topics presented are relevant to today's business world and the professors are experts in their field. It's a great way to refresh your skills and I always learn something new."
Andrea Caballero Dilweg
Vice-President for Health Policy
UnitedHealth Group
“The Strategic Issues in Management Series at UCI, allows UCI alumni and other business professionals to engage in cutting-edge issues and discussions. I have found the many sessions I have attended to serve as a great resource for stepping out of the day-to-day grind and into a 4 hour session focused on my self-development and increasing my strategic management and leadership skills.”
Mike Bushey, FEMBA '97
Senior Manager, Customer Service Operations
Southern California Edison Company
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