Imran Currim is recognized as an international expert in market research, customer choice, and the design and marketing of products and services. He is the recipient of two of the highest national honors in his profession — the American Marketing Association William O’Dell Award, and the American Marketing Association/Houghton
Mifflin Distinguished Teaching in Marketing Award.

Professor Currim was recently appointed Chancellor’s Professor, a title designed to recognize scholars who have demonstrated unusual academic merit and whose continued promise for scholarly achievement makes them of exceptional value to the university. He has published dozens of articles in numerous top academic journals, including Journal of Marketing Research,  Management Science, Marketing Science, Journal of Marketing, Journal of Consumer Research, Marketing Letters, and International Journal of Research in Marketing,. He has consulted and conducted executive training programs for major companies such as AT&T, Times Mirror, Twentieth Century Fox, Warner Brothers, British Petroleum, Conexant, First Auto Works (China), Fluor-Daniel, Ingram-Micro, and Panasonic Avionics.

Professor Currim serves on the editorial boards of the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Interactive Marketing, International Journal of Electronic Business, and International Journal of Internet Marketing and Advertising.

• Received 17 Excellence in Teaching Awards most of which are for his teaching in the Executive and Fully Employed MBA Programs at UCI, New York University, and UCLA.

Recipient of two of the highest honors in marketing:

• American Marketing Association William O'Dell Award for "the article judged to have made the most significant five year contribution to marketing theory, methodology, and practice," and
• American Marketing Association/Houghton Mifflin Distinguished Teaching in Marketing Award, "for contributions to teaching excellence."

Professor Currim’s recent papers have been finalists for:

• the 2003 American Marketing Association Paul E. Green Award for best paper published in Journal of Marketing Research during 2002.
• the 2004 European Marketing Academy Award for best paper published in International Journal of Research in Marketing during 2003.

Professor Currim was recently appointed Chancellor's Professor at UCI, a title used to “recognize full Professors who have demonstrated unusual academic merit and whose continued promise for scholarly achievement makes them of exceptional value to the university.” He also received one of the highest commendations awarded by the University of California Irvine Academic Senate, the Distinguished Faculty Lectureship Award.