Professor Behairy is currently a Researcher and Program Coordinator for the Y-Tech Project at CRITO, Center for Research on Information Technology in Organizations, UC Irvine. She earned her BS in Management at Sadat Academy for Management Sciences in Cairo, Egypt, her MBA in Management at Claremont Graduate School and her Ph.D. in Marketing at UC Irvine's Paul Merage School of Business. She was previously employed as a Marketing Analyst at Proctor and Gamble, an Assistant Vice President and Sales Manager at Wells Fargo Bank and Senior Marketing Product Manager at Checks in the Mail. While completing her doctorate, she was employed as a Research and Teaching Assistant. Additionally, she is a member of the Associate for Consumer Research.