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Robin Keller
  • Key Research/Interest Areas:

    Creative Problem Structuring, Cross-Cultural Decision Making, Fairness in Decision Making, Decision Analysis Theory and Applications, Medical Decision Making, Multiple Attribute Decision Making, Probability Judgments, Ambiguity of Probabilities or Outcomes, Risk Analysis for Terrorism, Environmental, Health, and Safety Risks, Time Preferences and Discounting, Utility Models, Models of Risk

  • Education:
    • PhD, UCLA
    • MBA, UCLA
    • BA, UCLA
Brief Bio

L. Robin Keller’s decision analysis research spans the areas of multiple attribute decision making, fairness, perceived risk, probability biases, problem structuring, temporal discounting, and planning protection against terrorism, environmental, health, and safety risks.

Prof. Keller joined UCI in 1982 after graduating from UCLA.  She has served many roles in the school, including the Doctoral Program Director (most recently from 2009-2013), Associate Dean (for the Full-time MBA Program and for Research), and Area Coordinator for Operations and Decision Technologies.

Dr. Keller received the 2015 Ramsey Medal for distinguished contributions to decision analysis, from the Decision Analysis Society of INFORMS.  She was elected the 2014 President-elect of the Institute for Operations Research and the Management Sciences (INFORMS), 2015 INFORMS President, and 2016 INFORMS Past President.  She was named a Fellow of the INFORMS in October 2004 for her contributions to operations research and management science and she received the 2006 Kimball Medal from INFORMS.  She has also served as Vice President-Finance and Council Member of the Institute of Management Sciences and was a founding Director-at-Large of INFORMS.  She is also a past president of the Decision Analysis Society of INFORMS.  She was the Editor-in-Chief of Decision Analysis, published by INFORMS, from 2007-2012.


Prof. Keller served on the National Academy of Sciences Committee on Ranking FDA Product Categories Based on Health Consequences and as the decision analyst on another committee examining radiation protection in the event of a nuclear incident due to an accident or terrorism. She also served on the U. S. National Committee for the International Institute for Applied Systems Analysis (IIASA), from 2007-2012.

Dr. Keller served as a program director for the Decision, Risk, and Management Science Program of the U.S. National Science Foundation from 1989-1991, and has conducted studies funded by the U.S. National Science Foundation, Environmental Protection Agency and the Department of Energy.  She has published more than 60 journal articles, technical reports, book chapters and reviews.




  • Ramsey Medal for distinguished contributions to decision analysis, the highest award from the Decision Analysis Society of INFORMS, 2015
  • Best Reviewer for Risk Analysis, 2010
  • UCI Merage School of Business Faculty Service Award, June 2008
  • Recognized  in Who’s Who in Science and Engineering
  • Kimball Medal Recipient for 2006, presented at Pittsburgh INFORMS conference, for distinguished service contributions to Operations Research and the Management Sciences.
  • Tianjun Feng, L. Robin Keller, and Xiaona Zheng, “Home Depot in San Juan Capistrano: Multi-objective Multi-stakeholder Decision Case,” Fall 2005, Presentation at INFORMS conference Case Competition sponsored by INFORMS Forum on Education, recipient of Finalist award.
  • INFORMS Fellow, awarded Oct. 25, 2004, for contributions to Operations Research and the Management  Sciences
  • Winner of the “Breaking the Frame Award” at Western Academy of Management meeting in March 2002 by the Journal of Management Inquiry for best paper of 2001, co-authored with GSM doctoral alumna  Prof. Monika I. Winn of University of Victoria.
  • UCI Graduate School of Management Faculty Service Award, May 1993.
  • UCI Graduate School of Management Excellence in Teaching Award, to the best teacher of the year, upon vote by students, 1982-83, 1985-86.
  • Decision Analysis Society of INFORMS, finalist in 1999 student paper competition (for papers with student as lead author) for Guyse, Keller, and Eppel’s “Valuing Environmental Outcomes: Preferences for Constant or Improving Sequences.”
  • UCLA Graduate School of Management Outstanding Graduate, 1982-83.  Recognition of academic distinction upon vote by faculty and sponsored by UCLA Alumni Association.
  • UCLA Academic Senate's Special Commendation as a Teaching Assistant, 1975-76.
  • Member of Beta Gamma Sigma, the national business honorary society.
  • Listed in Who's Who in the West, Who's Who of Emerging Leaders in America, Who's Who in American Education, Who's Who in California, International Directory of Distinguished Leadership Dictionary of International Biography, 2000 Notable American Women, and International Who's Who of Professional and Business Women.

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  • USC CREATE Center (subcontract from Department of Homeland Security funds), “The Effects of Time on Anticipated Consequences of Risks,” Keller (PI), Yitong Wang (student investigator), March 2011-Sept. 2011, $19,982; Oct. 2011-Sept. 2012, $15,000 (Candice Huynh and Yuhong He, student investigators).
  • The John S. and Marilyn Long Institute for U.S.-China Business and Law, $5000 grant on 7-2-2011 to Tianjun Feng (Fudan University), L. Robin Keller, and Yitong Wang (Tsinghua University), “A Cross-national Study of Food Safety Management: Comparisons between the United States and China”.
  • National Science Foundation Dissertation Grant, 2010-2011, “Doctoral Dissertation Research in DRMS: Decision Research on Time, Risk, and Ambiguity.” Keller (PI), Yitong Wang (Co-PI). $6,270.
  • UCI Environment Institute Grant, Winter 2009-, Principal Investigators: Bill Tomlinson (Informatics), Brett Sanders (Civil & Environmental Engineering), and Robin Keller (Merage School), “Using IT to Compress Perceived Time and Space in How People Think About Global Change: A Step Towards Behavioral Change.” $12,051 to Keller and RAs, total $48,000= $38,000 from Institute + $10,000 from UCI UWRC.
  • National Science Foundation, L R. Keller (PI) and Jay Simon (co-PI), to University of California, Irvine, Proposal ID  SES-0823458, “Doctoral Dissertation Research in DRMS:  Cross-Disciplinary Analyses Using Multi-Attribute Utility Theory,” submitted Feb. 7,  2008, notified of recommended funding 5-28-2008, $5,200. To support Jay Simon’s dissertation expenses.  (Start date 8-1-08, 12 months.)   The e-Synopsis for the project: At the prompts, enter the following information:  Award Number:  SES-0823458 , Synopsis Cycle:  1.
  • National Science Foundation, Research Center to Arizona State University, “Decision Center for a Desert City” for a 5 year Center grant, $6.9 million, 2004-2009, subsequently extended for another 5 year term. Keller serves on decision research team with Craig Kirkwood of ASU, Supported former doctoral students Tianjun Feng (non-salary research) and Jay Simon (RA support) and partial faculty summer salary in summer 2009.
  • U.S. Environmental Protection Agency, “Identification and Control of Non-Point Sources of Microbial Pollution in a Coastal Wetland,” Co-Principal Investigator with PI Brett Sanders, UCI Dept. of Civil and Environmental Research, grant R-82801101-0, 8/1/00-7/31/04, $895,234, with $145,020, under Keller’s supervision on stakeholders’ perspectives.  (Supporting Dipayan Biswas, Xiaona Zheng, & Tianjun Feng.)
  • U.S. Environmental Protection Agency, "Assessing Preferences for Environmental Decisions with Long-Term Consequences," Principal Investigator L. Robin Keller, $181,851, 8/1/98 - 7/31/2001, under EPA/NSF STAR Partnership for Environmental Research EPA grant R826611-01-0, and a subcontract to Decision Insights, Inc., Dr. Thomas Eppel.  (Supported Jeff Guyse’s doctoral dissertation work.)  

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  • Decision Analysis



Founding Member of

Editorial Board, 2004-


  •  EURO Journal on Decision Processes
   Founding Member of Editorial Board, 2012-
  •  Management Science

Decision Analysis

Departmental Editor


Associate Editor

1989-March 1994

  • Journal of Risk and Uncertainty

Editorial Board

1995-February 2011

  •  Journal of Behavioral Decision Making 

Editorial Board

Winter 1994-Fall 2010


  •  Organizational Behavior and Human Decision Processes

Editorial Board

Jan. 2000–June 30, 2004

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