Vidyanand (“V.C.”) Choudhary is an authority on versioning, pricing, quality, and competitive strategy for software products. His research interests are in the economics of information systems, and pricing and product line design of information goods. He has examined pricing for Information Technology (IT) products, software, and services such as online caching and electronic intermediation.

His research has been published in such journals as Management Science, Information Systems Research, and the Journal of Management Information Systems. Recent articles have appeared in Management Science and Information Systems Research.

Professor Choudhary’s work on the effect of ownership structure of B2B market-places won the Best Paper Award at the 22nd International Conference on Information Systems. His analysis of interactions in a software agent marketplace won the Best Paper Award at the 10th Workshop on Information Technology and Systems.

News

• Appointed to the Editorial Board of Information Systems Research as Associate Editor (effective January, 1, 2009)
• Track Chair, Pacific Asia Conference on Information Systems (PACIS), Hyderabad, India, (2009).

Selected Publications (2007 – 2008)

• Choudhary, V. and R. K. Tyagi, (Forthcoming) “Economic Incentives to Adopt Electronic Payment Schemes under Competition,” Decision Support Systems.
• Choudhary, V. (Forthcoming) “Use of Pricing Schemes for Differentiating Information Goods,” Information Systems Research.
• Bhargava, H. K. and V. Choudhary, (2008), “Research Note: When is Versioning Optimal for Information Goods?” Management Science, Vol. 54, No. 5, May, pp. 1029-1035.
• Choudhary, V., (2007) “Comparison of Software Quality under Perpetual Licensing and Software as a Service,” Journal of Management Information Systems, Vol. 24, No.2, pp. 141-165.
• Yoo, B., V. Choudhary, and T. Mukhopadhyay, (2007) “Electronic B2B Marketplaces with Different Ownership Structures,” Management Science, Vol. 53, No. 6, pp. 952-961.

Awards

• Best Completed Research Paper Award at the 22nd International Conference on Information Systems (ICIS), New Orleans, Louisiana, December 2001.
• Best Paper Award at the 10th Workshop on Information Technology and Systems (WITS), Brisbane, Australia, December 2000.
• Nominated for Best Paper Award in the Internet and the Digital Economy Track at the 34th Hawaii International Conference of Systems and Sciences (HICSS), Hawaii, January 2001.