Alladi Venkatesh is Professor of Management and Associate Dean of Masters Programs. He also serves as Associate Director of Center for Digital Transformation at the University of California, Irvine. His research focus is on the impact of new media and information technologies on consumers/households. He is also the principal investigator of Project Noah. In the 1980s he directed a major study for the National Science Foundation looking at how American families are adapting to the presence of computers at home. This study was the first of its kind in the US. Recently, he received another grant from the National Science Foundation to study the impact of media and information technologies on households. His current work involves Electronic Commerce and the Consumer Sector, and the future of the Networked Home. Professor Venkatesh has given several invited presentations including at Intel (Oregon), Interval Research Corporation (Palo Alto), Philips (Netherlands), Electrolux (Sweden), Domus Academy (Germany) on new media technologies and consumers/households.
Professor Venkatesh's scholarly publications have appeared in various journals, including, Journal of Consumer Research, Management Science, Communications of the ACM, Journal of product Innovation and Management, International Journal of Research in Marketing, Telecommunications Policy. Professor Venkatesh is a co-editor of the journal, Consumption, Markets and Culture (CMC).