Innovate Collaborate Grow

Michael A. Belch

Title: Lecturer
Office Phone: 619.594.5319
Email: mbelch@mail.sdsu.edu

Key Research/Interest Areas:
- Integrated Marketing Communications
- Consumer Behavior

Education:
- PhD, Consumer Behavior/Social Psychology (minor), University of Pittsburgh
- MBA, Marketing, Drexel University
- BS, Marketing. Penn state University

Michael Belch received his B.S. degree from The Pennsylvania State University, and his MBA from Drexel University. He obtained his Ph.D. from the University of Pittsburgh, with a major in Consumer Behavior and a minor in Social Psychology. Prior to obtaining his Ph.D., Dr. Belch was employed by the General Foods Corporation as a Marketing Representative.

Dr. Belch has been a Professor of Marketing at San Diego State since 1976. During that time he has authored and co-authored over 40 articles in academic publications. He has also received the outstanding Marketing Professor Award numerous times and has received an Excellence in Teaching award from the College of Business Administration. Professor Belch has also taught at the University of California-San Diego, and the University of California- Irvine. He has also taught in Reims, France; Paris, France; Aix-en-Provence, France; Slovenia; China; Chile; Colombia; Spain, Argentina, Malta, Greece and the Netherlands

Dr. Belch and his brother George have published the number one selling text in business schools throughout the world, titled “Advertising and Promotion: An Integrated Marketing Communications Perspective”. The text is currently in its eighth edition, and has been translated into seven languages.

Dr. Belch is a member of multiple academic organizations including the Association for Consumer Research, The Academy of Advertising, The Society for Consumer Research, and the Academy of Marketing Science. He is a member of the editorial review board for the Journal of Advertising.

In addition to consulting with a number of organizations including Whirlpool, McDonalds, Intuit, IVAC and numerous advertising agencies and financial institutions, Dr. Belch and his brother have conducted marketing seminars for Arbitron, Microsoft, Texas Industries, Southern Methodist University, Square-D Corporation, Qualcomm and Sprint (among others). In addition, he has conducted in-house seminars for a number of television stations throughout the United States.

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