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John Turner
  • Key Research/Interest Areas:
    • Media planning / advertising allocation
    • Applied optimization
    • Heuristics
    • Revenue Management
  • Education:
    • PhD Operations Research, Tepper School of Business, Carnegie Mellon University
    • M.Sc. Operations Research, Tepper School of Business, Carnegie Mellon University
    • B.Math. Honors Operations Research Co-op, University of Waterloo

     

Brief Bio

John Turner joined The Paul Merage School of Business in 2010 as an assistant professor of Operations and Decisions Technologies.  He holds a Ph.D. in Operations Research from the Tepper School of Business, Carnegie Mellon University.  For his doctoral work titled Ad Slotting and Pricing: New Media Planning Models for New Media, Turner was honored by INFORMS with the 2011 George B. Dantzig Dissertation Award.  This award is given for the best dissertation in any area of operations research and the management sciences that is innovative and relevant to practice.


Turner's research interests include applied optimization, large-scale optimization, revenue management, media management, health care management, and problems that lie at the interface of operations and marketing.  His research has been published in leading journals, including “Scheduling of Dynamic In-Game Advertising” in the journal Operations Research,  “Planning of Guaranteed Targeted Display Advertising” in Operations Research, “Simultaneous Location of Trauma Centers and Helicopters for Emergency Medical Service Planning” in Operations Research, and “A Large U.S. Retailer Selects Transportation Carriers under Diesel Price Uncertainty,” in Interfaces.


Turner’s primary research stream addresses various problems in the planning, pricing, and scheduling of online advertising.  Applications of his research include webpage banner ads, dynamic in-game advertising (ads that are seamlessly placed into 3D video games), electronic outdoor billboards, and the next generation of digital TV.
 
Prior to his academic career, Turner worked in the IT industry as a consultant, as an operations analyst in retail distribution, and as a quantitative analyst in the financial sector.  Turner also holds an M.S. in Operations Research from the Tepper School of Business at Carnegie Mellon University, and a B.Math., Honors Operations Research Co-op with a minor in Computer Science from the University of Waterloo, Canada.

 

More recently, Turner was named a 2012 Yahoo! Faculty Research & Engagement Program Scholar, and continues his innovative research in the optimization of online advertising.

 

For copies of forthcoming and working papers, please see Turner's Personal Webpage.

Publications

Publications

Awards

  • 2012 Yahoo! Faculty Research & Engagement Grant
  • George B. Dantzig Dissertation Award, First Place 2011.
  • Council on Research, Computing & Library Resources (CORCL) Award.
  • IBM Scholarship for Presenting at the MSOM Conference
  • INFORMS Practice Conference Scholarship
  • William Larimer Mellon Fellowship from Carnegie Mellon University