Full-Time MBA Program
                 
“The fact that the Merage School is part of a younger university makes it much more flexible in terms of change because it is not burdened by a lot of history.”
 
Vital Statistics
Name: Alladi Venkatesh, Professor of Marketing
Degree: PhD, Syracuse University
Areas of Expertise and Research Interests:
  • New media and information technologies (IT) in the home
  • Marketing on the Internet
  • Postmodern theory and marketing
  • Cross-cultural consumer behavior
  • Impact of the new media and IT on consumers and households
  • The future of the networked home
 
Design is not Just Creating a Product

We recently created a brand new course focusing on design. Because I have a strong background in product research, especially in the area of technology, I have regular contact with companies such as Intel, Microsoft and Ericsson. And they all would tell me the same thing – that my research was great, but how does it help in designing their products?

Answering this question became almost an obsession for me. If I’m doing something, it must have some relevance to the practice. This is how the design course was born – myself and other professionals, including my friend from Motorola who invented the Razor, spent almost a year developing a curriculum in which students were asked to think in organic terms, based on the philosophy that design is proactive – it can not only change the world – but change it for the better.
 
 

I go to companies such as Microsoft and ask them to tell me about the problems they are dealing with – the students will take an element of a particular problem and work on it."

  Students Solve Real World Problems

A business school must impact and affect policies and practices. At the Merage School, we are in a real world of our own – and we must think of the best ways to take our ideas to the outside world. Standard practice dictates that students should think of a problem, collect research and data and then present their findings to their professor. My model is slightly different.

I go to companies such as Microsoft and ask them to tell me about the problems they are dealing with – the students will take an element of a particular problem and work on it. This provides students with a current, real-world problem – it is not invented. The project culminates in students presenting to executives at Microsoft – the feedback has been excellent. In fact, we’ve been told by Microsoft that our students are as good as or better than the consultants they have hired to solve their problem.
 
Small is Beautiful

Creativity and innovation thrive in an environment where people can come together and exchange ideas – the type of environment that exists at the Merage School. It is small enough to allow us to create beautiful things. And when I say small, I mean that it is a manageable size.

Small is beautiful – it actually engages everyone – students can have meaningful interactions with faculty, and faculty can have meaningful interactions with students. Our students are extremely creative. The size of our school allows us to extract their potential.
 
Back to List of Faculty Stories

NEXT STORY:
Lisa Barron

PREVIOUS STORY:
David Hirshleifer