I just read David Murphy’s Wikibranding blog today titled “Should you innovate during a recession?” David’s post resonated with me as he equates the need for continuous innovation with not just “bet-the-ranch new products” but, also with “small, but meaningful, improvements in the customer experience”, “innovating new business processes” or “a smart cross promotion” which in alignment with my last blog post on the subject of “recognizing innovation”.
But, what really caught my eye is David’s list of the six traits that effective marketing innovations share. His stated traits come from the perspective of solving real customer needs bases on creative research and meeting a sustainable business case. I encourage you to view the details on his blog post. I will pick up on this theme of “the genesis of business innovation in my next article.”
Mike Mata is a member of the Advisory Board for the UCI Don Beall Center for Entrepreneurship and Innovation.
About Mike Mata
Mike Mata serves on a number of advisory boards for growing businesses and non-profits. He brings 25 years of experience in the computer industry in executive roles for companies such as Hewlett-Packard Company, Compaq Computer Corp., BMC Software and IBM.
Before retiring in 2003, Mike served as vice president of Global Accounts at Hewlett Packard. Prior to joining HP, Mike served as Compaq's vice president and general manager of Worldwide Market Development and Partnerships. After joining Compaq, he served in a number of managerial capacities, including vice president of the Enterprise Solutions Division. Mike also held management roles in business development, commercial marketing, business planning, distribution strategy and major account marketing.
At Gateway, Mike served as the vice president of e-Commerce & Business Development and as vice president of Marketing.