Design Innovation & Research Conference

Why on earth is this fellow driving on the highway with a metal helmet blocking his view? Why is mythology important to the launch of the world’s least expensive car? What do consumers mean by “green” behavior? What do different family members want from their computers, and how do neighborhoods use private computer networks? Why does design thinking drive everything from retail store experiences to new products to social networking?

These topics were just a fraction of the insights in the Design Innovation and Research Conference organized November 15 by Alladi Venkatesh, Lynda Lawrence and Raymond Pirouz of the Paul Merage School of Business, co-sponsored by the Design Alliance and CRITO.

Gathering experts from the U.K., India, and all over the U.S., the conference offered the latest research, design publications, ethnography, semiotics, and business case studies to reflect the importance of integrated design from the consumer, designer and business perspectives. In a world where innovation is key to success, design thinking is increasing vital in every aspect of life and business.

For more information and complete presentations: Design Innovation & Research Conference



Technology Blog said:

Well !! indeed a nice guide on innovation that helped me to workout with the speech i had to give for my assignment.. Thanks a lot

February 19, 2009 6:00 AM

REEM 09 said:

This is a great guide and had a lot of fantastic points. Are you going to be making it to REEM09 to visit with us in San Francisco? Renewable Energies are definitely the future - we are especially interested in emerging markets.

April 10, 2009 4:30 PM

contour abs said:

Great innovation! I wish I had a chance to attend.

February 4, 2010 2:31 PM
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About Lynda Lawrence

Lynda Lawrence is an innovation consultant with Ideaworks Consulting. She teaches Strategic Innovation and Design Management at the Merage School at UCI, and is an advisor to the Beall Center.