Can color affect your creativity? In a study in the online version of Science magazine today, researchers at the Sauder School of Business at the University of British Columbia discovered that the wall color in your room or the color on your computer screen can influence your creativity—and your accuracy.
Subjects in red painted rooms scored better on accuracy, but those in blue rooms scored significantly higher on creative tasks. The effect even worked when blue was the predominate color on a computer screen.
So if you’re hoping to get more innovative ideas from your team, you might think about designating an empty office as a discovery room (be sure it has windows), painting it blue, and adding some plants, toys and music. Easier still, make sure your accounting people have red backgrounds on their computer screens and everybody else has some nice, tranquil blue.