Blues Help Creativity

Can color affect your creativity? In a study in the online version of Science magazine today, researchers at the Sauder School of Business at the University of British Columbia discovered that the wall color in your room or the color on your computer screen can influence your creativity—and your accuracy.

Subjects in red painted rooms scored better on accuracy, but those in blue rooms scored significantly higher on creative tasks.  The effect even worked when blue was the predominate color on a computer screen.

So if you’re hoping to get more innovative ideas from your team, you might think about designating an empty office as a discovery room (be sure it has windows), painting it blue, and adding some plants, toys and music. Easier still, make sure your accounting people have red backgrounds on their computer screens and everybody else has some nice, tranquil blue.


Comments

 

vino del monferrato said:

I was just thinking about Blues Help Creativity and you've really helped out. Thanks!

July 10, 2009 10:52 PM
 

vendita diretta vino said:

Wow, I never knew that Blues Help Creativity That's pretty interesting...

July 10, 2009 10:53 PM
 

First Class Fashionista said:

I have my own interior decorating company and we just landed a corporate contract. I will discuss this information with my clients and see what they think.  

October 3, 2009 11:23 AM
 

Mexico Distrito Federal Dating said:

Great help for designers out there. Nice post! Looking forward to read more of your upcoming posts.

January 4, 2010 5:32 AM
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About Lynda Lawrence

Lynda Lawrence is an innovation consultant with Ideaworks Consulting. She teaches Strategic Innovation and Design Management at the Merage School at UCI, and is an advisor to the Beall Center.