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The first week of the Design (and Innovation) Management Class I teach with Alladi Venkatesh and Raymond Pirouz, as always, reminds me that Design Thinking is at the heart of all innovation. It's not just about designing new products, or even new...
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Preparing for the class I teach with Alladi Venkatesh on Design and Innovation Management, I’ve been reading the Henry Dreyfuss classic, Designing for People, published in 1955. From the thirties to the sixties, he designed everything from flyswatters...
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Last month the Wall Street Journal ran an article titled “Campbell’s Chief Looks for Splash of Innovation”. The article was an interview with Douglas Conant, CEO of Campbell Soup Co. in which he discussed Campbell’s recent successes in innovation (e.g...
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“The customer is the company. Threadless churns out dozens of new items a month – with no advertising, no professional designers, no sales force, and no retail distribution. And it has never produced a flop.” The above title and quote is from the current...
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