http://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation-blog/default.aspxThe Paul Merage School of Business is pleased to provide this blog for discussing information on all aspects of innovation and how it is impacting businesses and academics. We hope you will find our blog to be an engaging way to communicate about the latest topics on thought leadership.enCommunityServer 2007.1 (Build: 20917.1142)http://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/blogs/innovation-blog/archive/2008/04/15/how-do-you-recognize-innovation.aspx#111Tue, 22 Apr 2008 17:39:39 GMTbab9f468-c389-4c38-9bad-679e2b5a20ed:111David Murphy<p>Please don&#39;t forget the customer.</p> <p>In emphasizing improved functionality as a focus for strategic innovation we cannot lose sight of the true goal -- i.e., to meet unarticulated customer needs. &nbsp;</p> <p>We need to better understand what is missing from our customer&#39;s world and how a new product or service can add emotional or functional value. &nbsp;</p> <p>Sony is an example of a company that got lost by being in love with functional possibilities as opposed to focusing on what was needed.</p> <p>My post wikibranding sheds more light on this POV.</p> <p><a rel="nofollow" target="_new" href="http://wikibranding.blogspot.com/2008/04/should-you-innovate-during-recession.html">wikibranding.blogspot.com/.../should-you-innovate-during-recession.html</a></p> <img src="http://merage.uci.edu/ResearchAndCenters/Beall/CommunityServer/aggbug.aspx?PostID=111" width="1" height="1">