Consumer goods companies, once regarded as pioneers of innovation, are now bogged down by the very practices they hoped would keep bright ideas coming. To kick-start growth and rejuvenate ailing innovation engines, these companies must break free of orthodoxy—a tricky task for large, complex, and global organizations, but one that is sure to pay off.

Source: McKinsey Quarterly
Link: http://www.mckinseyquarterly.com/article_page.aspx?ar=1870&l2=21&l3=35