Open innovation is a concept that has gained widespread interest and has proven successful in many situations and yet many companies have failed to adopt this approach to innovation. In this article you'll learn about how open innovation works, the common reasons companies shy away from this approach, and why it's essential for 21st century success.
Source: David Simoes-Brown
Link: http://www.nesta.org.uk/informing/articles/corporate_open_innovation.aspx