UC Irvine's Merage School Research on Strategic Innovation
Contribute Ideas to Innovation@Merage

Cultures That Support Product-Innovation Processes

Most managers recognize culture plays an important role in determining how innovative their company can become.  Unfortunately, creating a culture of innovation is often easier said than done.  In this article you'll learn the characteristics of innovative organizations and some ways to transform the culture of your firm.

Source: Avan Jassawalla, Hermant Sashittal
Link: Academy of Management Executive, 2002 Vol.16, No. 3, pp 42-54 

Comments

No Comments