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Discontinuous Innovation and the New Product Development Process

Discontinuous innovation is something every firm strives for but rarely acheives.  What are the managerial practices associated with discontinuous innovation?  In this article you'll learn what successful companies have done and how you can prepare you organization to develop the next big thing.

Source: Robert W. Veryzer, Jr.
Link: Journal Of Product Innovation Management, 1998;15:304-321 


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