Profitable innovation cannot be bought. Simply spending more usually leads to a waste of resources on increasingly marginal projects. The solution to innovation anemia is not to boost incremental spending, but to raise the effectiveness of base spending — to increase the return on innovation investment, lifting the firm’s “ROI2.”

Source: Alexander Kandybin, Martin Kihn
Link: http://www.strategy-business.com/resilience/rr00007?pg=all