UC Irvine's Merage School Research on Strategic Innovation
Contribute Ideas to Innovation@Merage

Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation

Does your company focus its innovation efforts on incremental initiatives?  Research suggests this is a common mistake companies make in response to the high risk and long delays of realized return that come with truly innovative projects.  This article explains why companies fall into the trap of focusing on "small i" innovation and explains how to achieve the proper balance between "Big I" and "small i" innovation.

Source: George S. Day
Link:  http://knowledge.wharton.upenn.edu/article.cfm?articleid=1662


No Comments