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The Customer Connection: The Global Innovation 1000

A study by Booz Allen Hamilton shows that the two biggest factors for innovation success are aligning the innovation model to corporate strategy and listening to customers every step of the way. This article gives the details regarding the research results.

Source: Barry Jaruzelski and Kevin Dehoff
Link: http://www.strategy-business.com/press/article/07407?gko=f1000-1876-26510350

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