A great strategy alone cannot guarantee a company increased revenue, profits, or share. It's effective execution that distinguishes the best-performing companies. Superior and consistent execution occurs only when each individual acts in alignment with the overall strategic interests and values of the company. The organization's DNA governs this behaviour.

Source: Gary Neilson, Bruce A. Pasternack, and Decio Mendes
Link: http://www.strategy-business.com/press/article/03406?pg=0