Abstract: "BCG has identified 50 dynamic companies based in RDEs that are deploying six key success factors to master domestic markets, create huge value for their stakeholders, and beat out powerful multinational competitors. The authors describe these companies' strategies and tactics and suggest lessons MNCs must learn from them if they hope to participate successfully in fast-growing RDE markets."

Published: Boston Consulting Group, March 2008 (free download)

Authors: Arindam Bhattacharya and David C. Michael 

Link: Boston Consulting Group