Abstract: "Embarking on a new product or service should be easy with the resources of an established company at your disposal, right? Not necessarily. If you’re launching a start-up within a bigger company, you’ll have a host of issues to overcome ... find out how intrapreneurs at Kodak, Toyota, Yahoo, and other big companies pursued bold ideas that advanced their companies — and themselves"
Published: bnet, April 17, 2008
Author: Georgia Flight