UC Irvine's Merage School Research on Strategic Innovation
Contribute Ideas to Innovation@Merage

How They Did It: Seven Intraprenuer Success Stories

Abstract: "Embarking on a new product or service should be easy with the resources of an established company at your disposal, right? Not necessarily. If you’re launching a start-up within a bigger company, you’ll have a host of issues to overcome ... find out how intrapreneurs at Kodak, Toyota, Yahoo, and other big companies pursued bold ideas that advanced their companies — and themselves"

Published: bnet, April 17, 2008

Author: Georgia Flight 

Link: bnet



Jessica said:

I want to know more about this

March 3, 2009 5:48 AM

Leave a Comment