UC Irvine's Merage School Research on Strategic Innovation
Contribute Ideas to Innovation@Merage

How Nokia Users Drive Innovation

Abstract: "Through online aps such as Sports Tracker and Nokia Beta Lab, the Finnish handset giant gathers customers' ideas from around the world -- virtually free."

Published: BusinessWeek, April 20, 2008

Authors: Jack Ewing with Kerry Capell 

Link: BusinessWeek


 

Comments

No Comments