Abstract: Threadless churns out dozens of new items a month - with no advertising, no professional designers, no sales force and no retail distribution. And it's never produced a flop. A look inside the most innovative small company in America.
Published: Inc. Magazine, June, 2008
Authors: Max Chafkin
Link: http://www.inc.com/magazine/20080601/the-customer-is-the-company.html