UC Irvine's Merage School Research on Strategic Innovation
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The Customer is the Company

Abstract: Threadless churns out dozens of new items a month - with no advertising, no professional designers, no sales force and no retail distribution. And it's never produced a flop.  A look inside the most innovative small company in America.

Published: Inc. Magazine, June, 2008
Authors: Max Chafkin

Link: http://www.inc.com/magazine/20080601/the-customer-is-the-company.html

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