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Surviving Change: Kodak's Instant Marketing Transformation

Abstract: How did Kodak survive the digital transformation of the photography business that used to represent 70% of their business? By focusing on growth and including accountability as part of its innovation framework.

Published: May 14, 2008

Author: Peter Paul Roosen and Tatsuya Nakagawa

Link: IndustryWeek



Mike Mata said:

This short article effectively articulates how Kodak was able to truly transform itself over a relatively short period of time.  If this article is interesting to you , I encourage you to view the blog posts for July 8th and July 11th on the related UCI Innovation blog which uses additional transformation examples (merage.uci.edu/.../default.aspx)

July 30, 2008 2:28 PM

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