East Meets West

Abstract: How a new Buick was made to appeal to a skeptical U.S. audience, as well as to the booming market in China.

Published: Wall Street Journal, June 23, 2008
Authors: John D. Stoll

Link: http://online.wsj.com/article/SB121372750341881589.html?mod=2_1585_leftbox

Published Jul 07 2008, 09:04 PM by admin

Filed under: Ideation, Transportation, Consumer Products, Organization/Staffing

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Mike Mata said:

Half page WSJ article that gives some insights into the differences between U.S. versus Chinese buyers design tastes. Also, provides a high level perspective of how Buick was able to collaborate between its design studios to develop exterior and interior elements that would appeal to major markets with varying preferences.

July 7, 2008 1:08 PM

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East Meets West

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