Talking About Design

Abstract: Denmark's Bang & Olufsen AS, a maker of luxury home-entertainment systems, is known for unusual design and an even less common approach to it. The Wall Street Journal spoke with Mr. Lewis at B&O's flagship store in Copenhagen about his approach to design.

Published: Wall Street Journal, June 23, 2008
Authors: Deborah Steinborn

Link: http://online.wsj.com/article/SB121372804603481659.html?mod=2_1585_leftbox

Published Jul 07 2008, 08:12 PM by admin

Filed under: Ideation, People/Culture, Consumer Products, Organization/Staffing

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Mike Mata said:

This half-page WSJ interview with Bang & Olufsen’s chief designer (David Lewis) was an interesting and quick read. He has been freelancing for the company since the early 1960’s and is responsible for many of its famous designs. But, he only spend 2 – 3 days a month at the B&O offices and he has a somewhat unconventional design process that might spark some ideas for other firms.

July 14, 2008 1:49 PM

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Talking About Design

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