This half-page WSJ article tells a great story about how a construction contractor identified a need for a new power tool, developed his own prototype and then contacted a manufacturer to suggest that they produce the product.  The equipment supplier had also become aware of the need for such a problem from listening to a prospective new client they were trying to land. And, one of their salesmen had seen the contractor’s prototype in operation at a construction site.  The article goes on to explain the process of refining the design of the commercial product and bring it to market.

This brings up potential questions for all executives.  Are we taking advantage of the potential of “user innovation” (click here for a blog entry on this subject)?  Would innovative end-users approach us or a competitor with their ideas?  How are we gathering and filtering feedback from our sales force?