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The Next Step in Open Innovation

Abstract: Increasingly companies are using input and feedback from online communities to help with the creation of knowledge, products and services. Though the practice is in its earliest stages, there have been notable successes. This article from The McKinsey Quarterly examines the benefits and challenges of open innovation.

Authors: Jacques Bughin, Michael Chui, and Brad Johnson

Published: June 2008

Link: The McKinsey Quarterly



Mike Mata said:

Good four page article, geared toward business executives, which outlines the concept of “cocreation” as well as general approaches general approaches and hurdles to implementing open innovation within an enterprise.  Includes a list of sources that is useful for further reading.  If you are interested in this subject, you may want to view a related blog post on this website at merage.uci.edu/.../default.aspx.

July 31, 2008 5:24 PM

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