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Learning from the Olympics

Abstract:  From GE to Nestlé to watchmaker Omega, companies use the Games to test-drive new ideas—and strut their stuff.

Published: Business Week, August 7, 2008
Authors: Reena Jana, Frederik Balfour and Oriana Schwindt

Links: Business Week - article Business Week – related slideshow

Comments

 

Mike Mata said:

One page article that outlines how not just sporting goods firms but, architecture, technology, consumer food  products and others have found ways to benefit from working with athletes and/or local Olympic committees.

August 8, 2008 2:33 PM

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