Abstract: A recent McKinsey Global Survey shows that companies are satisfied, overall, with their use of metrics to assess innovation portfolios - though many findings suggest that they shouldn't be. The companies that get the highest returns from innovation do metrics well; these organizations tend to assess innovation more comprehensively than the others.

Published: November 2008

Authors: Vanessa Chan, Chris Musso, Vankatesh Shankar, with George Day and David J. Reibstein

Link: The McKinsey Quarterly