UC Irvine's Merage School Research on Strategic Innovation
Contribute Ideas to Innovation@Merage

Innovation Trickles in a New Direction

 Abstract: General Electric, Nokia and other companies are creating entry-level products for emerging nations and then repackaging them for more affluent countries in a process known as trickle-up innovation.

Published: March 9, 2009

Authors: Reena Jana

Link: BusinessWeek


No Comments

Leave a Comment