Innovation Trickles in a New Direction

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Abstract: General Electric, Nokia and other companies are creating entry-level products for emerging nations and then repackaging them for more affluent countries in a process known as trickle-up innovation.

Published: March 9, 2009

Authors: Reena Jana

Link: BusinessWeek

Published Mar 17 2009, 09:55 PM by admin

Filed under: Strategy/Vision, Technology, Consumer Products, Manufacturing & Process, Retail/Wholesale, Innovation

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Innovation Trickles in a New Direction

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