Abstract: Increasingly companies are engaging in alliances and partnerships with suppliers, vendors, and competitors as well as joint R&D and marketing projects. Most alliances, however, focus on creating procedures and relationships whereas partner selection and bottom line benefit are equally important. This article explores the differences between alliance value-creation versus value-capture. Lavie’s research identifies and expands on three value-creation strategies: enrichment, combination and absorption.

Author: Dovev Lavie

Published: 2008

Link:  Science Direct