Abstract: Very few organizations have defined processes to plan innovative company initiatives. In this article over thirty US and European companies that have specific innovation processes in place are studied. These processes are broken down into stages as follows: idea generation and mobilization, screening and advocacy, experimentation, commercialization, and diffusion and implementation. At each stage tensions and innovation strategies are discussed in order to achieve a successful innovation process framework. Managers must pay attention to operational details and create a learning focused environment so employees feel empowered to explore. They must also balance between loose and controlled idea generation within the organization.
Authors: Kevin C. Desouza, Caroline Dombrowski, Yukika Awazu, Peter Baloh, Sridhar Papagari, Sanjeev Jha, and Jeffrey Y. Kim
Published: April 2009
Link: Innovation Enterprise