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Using Network Analysis to Build a New Business

Abstract: As organizations become more global, it is important to explore network connectivity internally and externally. Often employees collaborate with those that they already know and feel comfortable with; however, it is essential to build value-added ties effectively and efficiently to reap maximum benefits.  This article explores ways in which employees can create and leverage networks as a means to promote collaboration and innovation. For example, it suggests that well connected people in the organization who are seen as opinion leaders for specific topics should be publicized as experts throughout the organization. By organizing a bi-weekly status call and encouraging members to make connections with at least one peripheral partner, an organization can improve cohesion by 20% within the network.   

Authors: Rob Cross, Ana Dutra, Bob Thomas, and Carrie Newberry

Published: 2007

Link: Science Direct

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