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Surviving Change: Kodak's Instant Marketing Transformation

Abstract: How did Kodak survive the digital transformation of the photography business that used to represent 70% of their business? By focusing on growth and including accountability as part of its innovation framework. Published: May 14, 2008 Author...

Posted Jun 09 2008, 04:36 PM | with 1 comment(s)

Filed under: Strategy/Vision, Ideation, Leadership Style, Technology, Management Processes, Measurement, Consumer Products, Manufacturing & Process, Innovation