| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Consumer Products » Views on News » Innovation ( RSS)
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By: Robert Brunner and Stewart Emory, FT Press (2009). If you know anyone in love with an iPhone, you may understand the feelings that Brunner and Emery describe. According to them, this fierce devotion extends past the product to the company, and enables...
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Abstract: Forget total quality. Forget top-down strategy. Design is the engine that can transform a company into a powerhouse of nonstop innovation. Published: August 13, 2008 Author: Marty Neumeier Link: BusinessWeek
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Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
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Abstract: "Through online aps such as Sports Tracker and Nokia Beta Lab, the Finnish handset giant gathers customers' ideas from around the world -- virtually free." Published: BusinessWeek, April 20, 2008 Authors: Jack Ewing with Kerry...
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