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By: Robert Brunner and Stewart Emory, FT Press (2009). If you know anyone in love with an iPhone, you may understand the feelings that Brunner and Emery describe. According to them, this fierce devotion extends past the product to the company, and enables...
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Abstract: Forget total quality. Forget top-down strategy. Design is the engine that can transform a company into a powerhouse of nonstop innovation. Published: August 13, 2008 Author: Marty Neumeier Link: BusinessWeek
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Abstract: Home-brew kits for hydrogen may bring it back into contention as a vehicle fuel. Published: July 30, 2008 Link: The Economist
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Abstract: From GE to Nestlé to watchmaker Omega, companies use the Games to test-drive new ideas—and strut their stuff. Published: Business Week, August 7, 2008 Authors: Reena Jana, Frederik Balfour and Oriana Schwindt Links: Business Week - article Business...
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Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
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Abstract: "Through online aps such as Sports Tracker and Nokia Beta Lab, the Finnish handset giant gathers customers' ideas from around the world -- virtually free." Published: BusinessWeek, April 20, 2008 Authors: Jack Ewing with Kerry...
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