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New Product Blockbusters: THE MAGIC AND SCIENCE OF PREDICTION MARKETS.

A concept of testing the new product ideas and predicting the demands for the new product is presented in the article. The concept is called the Prediction Markets and it overcomes the shortcoming of survey and expert methods. Source: Teck-Hua Ho; Kay...

Posted Mar 07 2008, 02:23 AM

Filed under: Measurement, Consumer Products, Link