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All Tags » Ideation » Consumer Products ( RSS)
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Abstract: Innovation is difficult for mature, slow-growth businesses and often results in long line extensions rather than high-profit, game-changing innovations. Companies, especially those focused on food and consumer products, need to rethink their...
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Abstract: Mother Nature is the surprising source of inspiration for a host of innovations. Engineers, scientists and product designers are taking cues from nature to solve the toughest design problems. Published: September 2008 Authors: Hillary Woolley...
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Abstract: From GE to Nestlé to watchmaker Omega, companies use the Games to test-drive new ideas—and strut their stuff. Published: Business Week, August 7, 2008 Authors: Reena Jana, Frederik Balfour and Oriana Schwindt Links: Business Week - article Business...
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Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
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Abstract: BusinessWeek reports that while the U.S. held first place, Asia, South America and Europe offered stronger competion than ever. Students also had a strong showing, winning 16% of the awards. Click the link below to view the best design ideas...
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Abstract: Callaway has long been the leading seller of women's golf equipment, but it wanted to expand its lead in this growing sector of the golf market. To do that the company figured it couldn't settle for an attitude of "OK, let's...
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Abstract: How a new Buick was made to appeal to a skeptical U.S. audience, as well as to the booming market in China. Published: Wall Street Journal, June 23, 2008 Authors: John D. Stoll Link: http://online.wsj.com/article/SB121372750341881589.html?mod...
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Abstract: The LifeStraw looks simple. But it has the potential to save many lives. Mikkel Vestergaard Frandsen didn't set out to help millions of people get access to safe drinking water. At the age of 19, he dropped out of school and moved to Nigeria...
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Abstract: Cutting concrete blocks can slow down a construction project, as workers haul heavy blocks to and from the one or two saws on work sites that are powerful enough to cut masonry. One contractor built his own lightweight-portable masonry saw for...
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Abstract: In search of a pair of women's jeans that fit right, but don't cost a fortune. The story of the Totally Slimming jeans began accidentally last August. Levi Strauss had convened a group of moms and their daughters at corporate headquarters...
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Abstract: Denmark's Bang & Olufsen AS, a maker of luxury home-entertainment systems, is known for unusual design and an even less common approach to it. The Wall Street Journal spoke with Mr. Lewis at B&O's flagship store in Copenhagen...
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Abstract: How did Kodak survive the digital transformation of the photography business that used to represent 70% of their business? By focusing on growth and including accountability as part of its innovation framework. Published: May 14, 2008 Author...
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Abstract: "Embarking on a new product or service should be easy with the resources of an established company at your disposal, right? Not necessarily. If you’re launching a start-up within a bigger company, you’ll have a host of issues to overcome...
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Abstract: “The way a company views its markets determines what it decides to produce, how it will take those products to market, who it believes its competitors to be, and how large it believes its market opportunities to be. Most companies segment along...
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This paper discusses some of the factors that play an important part in product innovation success. Source: F Axel Johne, Patricia A Snelson Link: http://www.blackwell-synergy.com/action/showPdf?submitPDF=Full+Text+PDF+%282%2C464+KB%29&doi=10.1111...
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