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This paper discusses some of the factors that play an important part in product innovation success. Source: F Axel Johne, Patricia A Snelson Link: http://www.blackwell-synergy.com/action/showPdf?submitPDF=Full+Text+PDF+%282%2C464+KB%29&doi=10.1111...
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Consumer goods companies, once regarded as pioneers of innovation, are now bogged down by the very practices they hoped would keep bright ideas coming. To kick-start growth and rejuvenate ailing innovation engines, these companies must break free of orthodoxy...
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