| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Innovation » Measurement ( RSS)
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Abstract: The three main core functions that are utilized to provide a strong competitive advantage are marketing, R&D, and operations. This article explores the impact of marketing on the performance of an organization relative to R&D and operations...
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Abstract: Corporate culture is the strongest driver of radical innovation across nations according to a study published in the December issue of the Journal of Marketing. Authors Tellis, Prabul and Chandy found that an innovative culture consists of 3...
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Abstract: A recent McKinsey Global Survey shows that companies are satisfied, overall, with their use of metrics to assess innovation portfolios - though many findings suggest that they shouldn't be. The companies that get the highest returns from...
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Key Findings Shed Light on Environmental Psychology of the Workplace In today’s economy, it is more important than ever for businesses to gain the competitive edge. Constant fluctuations in unemployment, productivity, consumer confidence and other major...
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Abstract: How did Kodak survive the digital transformation of the photography business that used to represent 70% of their business? By focusing on growth and including accountability as part of its innovation framework. Published: May 14, 2008 Author...
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