| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Innovation » Methodology » Consumer Products » Strategy/Vision ( RSS)
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Abstract: Innovation is difficult for mature, slow-growth businesses and often results in long line extensions rather than high-profit, game-changing innovations. Companies, especially those focused on food and consumer products, need to rethink their...
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Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
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