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Surviving Change: Kodak's Instant Marketing Transformation

Abstract: How did Kodak survive the digital transformation of the photography business that used to represent 70% of their business? By focusing on growth and including accountability as part of its innovation framework. Published: May 14, 2008 Author...

Posted Jun 09 2008, 04:36 PM | with 1 comment(s)

Filed under: Strategy/Vision, Ideation, Leadership Style, Technology, Management Processes, Measurement, Consumer Products, Manufacturing & Process, Innovation

New Product Blockbusters: THE MAGIC AND SCIENCE OF PREDICTION MARKETS.

A concept of testing the new product ideas and predicting the demands for the new product is presented in the article. The concept is called the Prediction Markets and it overcomes the shortcoming of survey and expert methods. Source: Teck-Hua Ho; Kay...

Posted Mar 07 2008, 02:23 AM

Filed under: Measurement, Consumer Products, Link