| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Methodology » Ideation ( RSS)
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Abstract: Innovation is difficult for mature, slow-growth businesses and often results in long line extensions rather than high-profit, game-changing innovations. Companies, especially those focused on food and consumer products, need to rethink their...
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Abstract: How do successful inventors, entrepreneurs and writers come up with the big ideas? Constantly looking and keeping an open mind are important, but the critical ingredient is exposing yourself to things outside your usual purview. Published: October...
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Abstract: During slumber, our brain engages in data analysis, from strengthening memories to solving problems. Published: August 2008 Authors: Robert Stickgold and Jeffrey M. Ellenbogen Link: Scientific American Mind
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Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
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Abstract: Callaway has long been the leading seller of women's golf equipment, but it wanted to expand its lead in this growing sector of the golf market. To do that the company figured it couldn't settle for an attitude of "OK, let's...
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Abstract: Faced with a shortage of skilled machine operators, Caterpillar needed a grader that was easy to use -- without alienating old-timers. While older models of the motor-grader construction vehicle had as many as 15 levers, a steering wheel and...
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Facebook, MySpace, YouTube and SecondLife are four leading companies in the online world of social networking. What would happen if Apple suddenly jumped into the fray? That was the challenge posed to 41 students at UC Irvine’s Paul Merage School of Business...
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Abstract: War games are commonly used by the military to evaluate strategies, explore scenarios and reveal unexpected weaknesses. This Economist article explores how war games could provide valuable insight into how your competitors might react to your...
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Futuristic Course Alerts Students: World Is Changing While You're Studying By John Gregory FUTURISTIC COURSE ALERTS STUDENTS: WORLD IS CHANGING WHILE YOU’RE STUDYING By John Gregory Welcome to edge , the course launched this past Spring to prepare...
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