| UC Irvine's Merage School Research on Strategic Innovation |
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All Tags » Methodology » People/Culture » Views on News ( RSS)
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By: Matthew E. May, Broadway Books, 2009 Refrigeration without electricity. Traffic flowing without traffic lights. A smart phone without a keyboard. Houses without living rooms. May makes a convincing argument that the human tendency is to add complexity...
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Abstract: P&G is using "design thinking" to tackle difficult business problems. While this may seem like the latest innovation buzzword, P&G is using the technique to generate effective ideas and, more importantly, change its culture...
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