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East Meets West

Abstract: How a new Buick was made to appeal to a skeptical U.S. audience, as well as to the booming market in China. Published: Wall Street Journal, June 23, 2008 Authors: John D. Stoll Link: http://online.wsj.com/article/SB121372750341881589.html?mod...

Posted Jul 07 2008, 09:04 PM | with 1 comment(s)

Filed under: Ideation, Transportation, Consumer Products, Organization/Staffing

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